SAMPLES
Copywriting
Real Estate Advertisement
The key to writing real estate advertisements that get results is to turn negative characteristics into positive features.
We all know that "cozy" means "small" but there's much more to it than that.
In Northern New Mexico, where I live, grass lawns are rare. Most yards are filled with sagebrush. This becomes an asset if advertised as "low maintenance yard" or even "no maintenance yard."
Other drawbacks can be made into selling points.
Here is an ad I wrote:
SUPER CLEAN 1 BR 1 BA 700 sq. ft. casita on 2.5 acres in desirable Blueberry Hill area. Viga ceiling. Low maintenance yard. Nice mountain views. Lot can be subdivided for another homesite. Live in casita while you build your dream house. ASKING $230,000.
Doesn't "casita" sound romantic? Wouldn't you love to live in one while you build your dream home?
It's all in how you sell it!
Of course, it's easy to write an ad when the house is perfect, but I can make the perfect house sound even better.
ELEGANT AND SPACIOUS 4 BR 3 BA home in upscale Upper Colonias. This spacious pueblo style home sits on 1 acre and has 2 courtyard areas with hot tub and a portal for enjoying the pleasant summer breezes. Open floor plan has dramatic foyer with 20 ft. ceiling, a great room with lots of picture windows to take in the spectacular Taos Mountain. Spiral staircase to 3rd level viewing deck for those fabulous Taos sunrises and sunsets and a 360 degree view of the mountains. Ideally located 15 minutes to town and 15 minutes to the World Famous Taos Ski Valley. Excellent rental history. ASKING $469,000.
Blogging
My professional blog is at Elizabeth Scott Media Blog.
My personal blog is at West of Taos. By its very nature, it is informal in style, but it shows off some of my creative writing skills.
Web Content
Samples are coming soon.